How Jake Paul Became One Of The Wealthiest Creators In The World
Love him or hate him…
There’s one thing Jake Paul knows how to do that most don’t…
And that “thing” is:
MAKING A SH*T TON OF MONEY.
at just 24 years old…
the dude has truly mastered the art of marketing.
You’ve probably heard of the whole “Us vs. Them” marketing angle, eh?
Jake Paul is a master at this.
Just take his fight tonight against Ben Askren for example.
After Jake’s last fight…
Which ended in a knockout of NBA phenom Nate Robinson…
The whole boxing community was up in flames.
“Jake is a disgrace to boxing!”
“He’s doing the sport a disservice!”
“Douch3!”
One thing I like about Jake is that he doesn’t care about your opinion because he can’t take it to the bank.
11 times out of 10…
He’s gonna do him…
Get his money…
And continue on with his life.
So while the boxing community was up in flames…
Whining about how an amateur boxer was already making money moolah than they were after years in the ring…
Jake was masterfully plotting his next move.
Enter Ben Askren.
An Olympic wrestler, decorated UFC fighter, and cryptocurrency enthusiast.
If that doesn’t scream “2021,” I’m not sure what does.
Rather than catering to the boxers that were whining…
Jake started eyeing a bigger pay day.
He knows that controversy sells…
Which is why he started calling out MMA fighters…
Artfully pitting the MMA community against the boxing community…
And ended up with a match against Askren.
It’s literally a storyline for a movie.
The smartest move in Jake’s career was becoming one of the most viewed creators in the world.
The 2nd smartest move of his was taking that skillset and applying it to an outdated, socially stale industry like boxing.
He’s created a wave of entertainment that boxing hasn’t seen in years…
Plus, he’s finding a variety of different ways to get paid outside his $690,000 purse.
He’ll get a cut of the PPV buys…
Which I’ve heard is on pace for record-setting numbers.
He’s launching an NFT collection tonight…
Which will probably net him a couple milli.
And regardless of if he wins or losses…
A match like this is only gonna open up more opportunities for the small-town kid from Ohio.
The lesson from this post?
Be yourself.
The reason Jake has become one of the most prominent figures in the celebrity spotlight isn’t just because he plays the part of an asshole.
It’s because he believes 110% in himself every single day…
And isn’t afraid to live that out.
Love him or hate him…
Jake knows exactly who he is and doesn’t shy away from it.
THAT’S what matters more than some new marketing strategy.
