Use This Facebook Ads Retargeting Strategy In 2021

Are you looking for a simple Facebook Ads retargeting strategy?

Facebook advertising is an ever-evolving beast and it’s hard to keep up with the latest changes. In this video, we’re going to take a look at the best way to retarget on Facebook. One of my favorite strategies that I’ve been using recently is what’s called an “educational content marketing” for retargeting. What this means is we are retargeting interested prospects with Facebook ads that send users to educational blog posts.

In this video, I’ll show you the exact the Facebook Ads strategy that I use for retargeting, which has had a 22x ROAS over the last few months for our eCommerce brand: